Rose Water for drinking – firts time presented in Seoul
Rose Water for drinking Rose Drops has a presentation in the Food and beverages Exhibition in Seoul South Korea. On the booth of Ministry of agriculture our bulgarian orgenic drink meet the potential customers and partners.
Most of the visitors was exsited to test the drink and to discuse the potential oportunity to sell the drink in the country.
Bulgarian rose charms at Seoul
“The rose is our national flower and pride, and our tradition of producing essential oils dates back to the 17th century,” Bulgarian Ambassador Petar Andonov said in a speech. “In the Valley of Roses in central Bulgaria, a famous oil-producing rose of superior quality is harvested, using the unique local climate and planting technology. Bulgaria currently has a 35 percent world market share of rose oil.”
Every year in the first week of June, he added, a rose festival is held in the city of Kazanlak in the heart of the valley, with people dressed up in traditional costumes and singing folk songs. A “Queen Rose” is chosen among local girls graduating from high school as part of a beauty contest.
The Rose Valley (Bulgarian: Розова долина, Rozova dolina) is a region in Bulgaria located just south of the Balkan Mountains and the eastern part of the lower Sredna Gora chain to the south. Geologically, it consists of two river valleys, those of the Stryama to the west and the Tundzha to the east.
The valley is famous for its rose-growing industry which have been cultivated there for centuries, and which produces 85% of the world’s rose oil. The centre of the rose oil industry is Kazanlak, while other towns of importance include Karlovo, Sopot, Kalofer and Pavel banya. Each year, festivals are held celebrating roses and rose oil.
The picking season lasts from May to June. During this period, the area gives off a pleasant scent and is covered with multi-coloured flowers. The gathering process, traditionally a woman’s task, requires great dexterity and patience. The flowers are carefully cut one by one and laid in willow-baskets which are then sent to the distilleries.
In September 2014 the European Commission approved Bulgarian Rose Oil («Bulgarsko rozovo maslo») as a new Protected Geographical Indication (PGI).